Displaying items by tag: jeffrey montague

Seizing Opportunities With Millennials,
Hospitality & Tourism
Jeffrey Montague
Temple University's School of Sport, Tourism, and Hospitality Management

Millennials are quickly accounting for a significant portion of the workforce, and understanding them will become increasingly important over the next decade, both in terms of employment and marketing your company to the societal shift their lifestyles present. You’ll also learn about the impact their increased professional presence will have across the globe, how to harness their social media savviness, branding the hospitality industry accordingly, and the Millennial thought process itself. This session will leave you with a strategic outreach plan and a better understanding of how this generation is changing not only the workplace but also overall expectations.